Shop the Next Generation of Latin Food & Beverage Brands

Old Ways New Hands

Discover products created by Old Ways, New Hands entrepreneurs—from pantry staples to specialty beverages and handcrafted goods.
Every purchase supports a small business with a story worth sharing.

Meet the 2026 Class

Chef Richard Sandoval proudly announces the 2026 class of Old Ways New Hands, his business accelerator program designed to elevate and empower the next generation of Latin Food & Beverage entrepreneurs.

This year’s class reflects the future of culinary innovation and cultural preservation.

Fernanda Govaz Fernanda GovazCEO & Founder, Celzo Functional Agua Fresca

This Austin-based brand reimagines Mexican culture through premium canned agua frescas, building a loyal social following with plans to expand globally into functional snacks, powders, and boutique restaurants.

LEARN MORE
Lemon Ginger Basil Lemon Ginger Basil Buy Now ▶ Strawberry Hibiscus Mint Strawberry Hibiscus Mint Buy Now ▶ Tamarindo Mexican Candy Tamarindo Mexican Candy Buy Now ▶ Variety Pack Variety Pack Buy Now ▶
Alejandro Macias Alejandro MaciasFounder of Qué Sazón Foods

This Austin-based brand crafts Latin spice blends, sauces, and packaged products, expanding from local retail into national distribution while celebrating the cultural story behind Latin flavors.

LEARN MORE
Adobada Adobada Buy Now ▶ Tatemada Tatemada Buy Now ▶
Norma Zuniga Norma ZunigaFounder of Dulce Dreams Café

This Charlotte-based café concept specializes in authentic Mexican conchas, operating through pop-ups and markets with plans to open its first brick-and-mortar location.

LEARN MORE
Edwin Sandoval Edwin SandovalFounder of Xatrucho Concepts

Drawing from Honduran heritage, this Denver-based chef delivers elevated pop-ups and private chef experiences rooted in culinary precision and cultural storytelling—with a flagship restaurant on the way.

LEARN MORE
Henry Blanco Henry BlancoHead of El Viejo Central American Kitchen

Named for the founder’s father, this Gaithersburg-based fast-casual concept modernizes Central American home cooking—with plans to expand into new markets.

LEARN MORE